Founded in 2002, co-founders Eddie Cruz and James Bond started Undefeated as a sneakers-only shop. It was soon labeled one of the best footwear brands of the 2000s. Shortly after, the two decided to branch out into apparel. In addition to sneakers, UNDFTD provides diverse material when it comes to their looks with graphic prints and incorporating themes of virtue and victory. UNDFTD has also collaborated with athletic footwear brands like Nike and Puma. 

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